Heil Trailer Asia is seeking an experienced Product Strategy & Development Lead to help shape our product strategy and prioritized roadmap across key international markets.
Role Description
This is a senior, outcome-focused opportunity for an experienced product strategy or industrial manufacturing professional who can translate market insight, customer requirements, competitive dynamics, and commercial opportunities into a clear and actionable product roadmap.
The scope covers Asia Pacific, Europe, the Middle East, and Africa, with priority markets including Thailand, the Philippines, Australia, New Zealand, the UAE/GCC, and Europe.
Email Saharat@HeilAsia.com
Key Responsibilities
- Lead market and competitive assessments across priority markets.
- Develop and validate a multi-year product strategy and prioritized product roadmap.
- Assess opportunities across Heil’s core products and adjacent product categories.
- Evaluate product sourcing options, including in-house manufacturing and contract manufacturing.
- Develop route-to-market recommendations across direct sales, channel partners, and OEM contract manufacturing models.
- Establish product platform and configuration principles to address different market and regulatory requirements while controlling complexity and cost.
- Develop business cases for priority product programs, including volume, pricing, margin, and payback considerations.
- Establish frameworks, documentation, and operating rhythms that enable effective handover and continued execution by the internal team.
What We’re Looking For
- 12–15+ years of experience across product strategy, product management, engineering, commercial, or related leadership roles within heavy or industrial manufacturing.
- Relevant industry experience in commercial vehicles, trailers, capital equipment, off-highway equipment, or adjacent industrial OEM environments.
- Strong understanding of vehicle/trailer engineering fundamentals, including materials, structures, safety, payload, and lightweighting.
- Understanding of fleet purchasing economics, including payload, fuel efficiency, uptime, total cost of ownership, and residual value.
- International experience across multiple markets, ideally including Asia Pacific, Europe, the Middle East, and/or Africa.
- Experience working across direct sales, channel partners, and OEM/contract manufacturing business models.
- Demonstrated ability to turn strategy into practical, actionable business and product decisions.
- Ability to operate effectively across Engineering, Commercial, Operations, and senior leadership stakeholders.
Thai language skills not essential, but candidate must be able to commute daily to Ayyudthya, Thailand.
Engagement
This opportunity is designed around defined strategic outcomes and deliverables. The initial engagement may be structured as a fixed-scope strategy project, with the potential for extension or conversion to a longer-term/permanent role based on business requirements and mutual fit. The role reports to the President.
Interested in helping shape the next chapter of Heil’s product portfolio and international growth?
We would be pleased to hear from experienced product and industrial strategy leaders who can bring both strategic thinking and practical execution to the table.