Bangkok, Thailand – Since early last year, Heil Trailer Asia has taken a considered approach to appointing in-market channel partners to represent the brand locally in key markets. Thailand, Malaysia and New Zealand were the first countries wherein customers could access Heil Trailer Asia sales, servicing, maintenance and repair services through officially appointed channel partners. Appointees were selected as a result of longstanding partnerships Heil Trailer Asia maintained with a handful of specific, high-quality tanker/trailer specialists.
The model proved to be beneficial to Heil Trailer Asia in growing its international reach and connectivity to fleet users outside of its manufacturing base in Thailand. Customers can conveniently access spares & repair though designated agents – passionate engineers, welders and mechanics who know the Heil Trailer Asia brand, products, technology, design considerations and potential upgrades, helping customers unlock cost savings and protect their investment in a Heil Trailer tank.
Fast-forward 18 months and there are now nine territories which enjoy coverage under the global footprint Channel Partner expansion rollout: Thailand, Malaysia, Singapore, Brunei, Philippines, South Pacific Islands, Micronesia, New Zealand and United Arab Emirates.
Depending on the channel partner and country, the appointed agent may supply some or all of the following services: sales, spares, maintenance & servicing, accident repair, reconditioning, rebuild, warranty works, REM parts, and emergency onsite repairs.
Heil Trailer Asia President Nicholas Ling, who set the direction of travel for the global footprint expansion strategy, and who is overseeing successful implementation of the growth mission, said, “Heil Trailer Asia is chosen by customers on account of the strength of its global network through which it exports trailers and parts to 85 countries worldwide. It is the industry’s trusted brand, a reputation forged on its longstanding brand experience of 125 years in the manufacturing of trailers.”
[in photo]: Nine territories which enjoy coverage under the global footprint Channel Partner expansion rollout: Thailand, Malaysia, Singapore, Brunei, Philippines, South Pacific Islands, Micronesia, New Zealand and United Arab Emirates.
Nic continues, “Heil trailers are the most durable, reliable and cost-effective of solutions available to operators in any region, and yet we need to ensure customers are optimally supported and conveniently served. Therefore, the mission of reaching customers through the footprint expansion model via Channel Partner appointments is one which is close to our hearts as it means we can meet expectations while reinforcing our approach to raising our output.”
Email us at inquiries@heiltrailerasia.com, or follow us on LinkedIn for partnership opportunities: www.linkedin.com/company/heil-trailer-asia
